It is two emoji stories in one week for Apple, proving the hippest tech company really is out there pushing the world to where it needs to be. Where would we be, as a modern civilized society, if we weren’t able to make emojis sing along to our favorite songs? Fortunately, as we’ve seen, Apple has saved us from having to live in such a horrible place, and thanks to the biggest announcement from Apple’s Worldwide Developer’s Conference it’s gone one better. Emojis are dead. Long live the Memoji.

Yes, if you buy one of Apple’s incredibly expensive products, you’ll be able to put all of that tech to good use by turning yourself into an emoji .

You can tailor everything from skin color to accessories . As the live demo shows, you can even make sure your Memoji has “just the right amount of freckles.” The world truly is a better place thanks to Apple’s constant innovation. We must thank our Silicon Valley overlords for bestowing upon us such power. Memojis are so good, that is almost worth Apple paying hardly any tax on the billions of dollars they make every year. Almost. Try harder Apple , or maybe just pay your taxes, like the rest of us.