A promotional sticker left a sticky residue when we removed it from the SP-800UZ, literally taking the shine off what is otherwise an extremely smart-looking camera. Aside from its handgrip and hulking great lens, it’s surprisingly slim. This means there’s only room for a slim battery, which lasts for just 200 shots.

Its 3in widescreen LCD dominates the back of the camera, and that means there’s little room for physical controls. Other than a dedicated video record button, this camera feels more like a budget compact than an enthusiasts’ ultra-zoom camera. There are a few advanced features such as the ability to move the autofocus point, but without manual exposure or focus options, this is really just a point-and-shoot camera with a very big zoom.

Admittedly, 30x is as big as zoom lenses currently come, with only the Fujifilm FinePix HS10 for company. Bizarrely, though, the HS10’s 24-720mm zoom range produced not only wider wide-angle shots but also more tightly cropped telephoto shots than the SP-800UZ’s 28-840mm lens. Regardless, this is a well-specified lens that shows promise.

Sadly, the SP-800UZ failed to deliver. Focus was extremely poor at the telephoto end of the zoom, and we’d pretty much written this off as an inherent limitation when we spotted the occasional sharp telephoto shot. The autofocus system is to blame, yielding slightly out-of-focus results in around 90 per cent of telephoto shots.

It also took repeated attempts to focus at all in dim lighting. When it did lock on, the combination of under-performing stabilisation and vast amounts of noise at ISO 800 and above meant it was impossible to produce clean, sharp results in anything but bright sunlight.

On a more positive note, the 14-megapixel sensor helped to deliver incredibly sharp photos at other focal lengths, and the ISO 50 setting produced clean colours. There’s little point in an ultra-zoom point-and-shoot camera that only excels at conservative focal lengths, though, and Panasonic's FZ38 is the better choice for most people.