Computer Ranking Systems (CRIS) is a powerful tool used by sales representatives and marketing managers to improve customer service, customer satisfaction, sales, and marketing performance. CRIS is a software application that allows a sales representative to identify a potential customer from the crowd of customers seeking a product or service. Sales representatives can view a computer ranking profile for a product or service on a company website. CRIS is able to identify relationships between customers in unique geographical areas or with similar characteristics such as age, income, or interests. CRIS allows the sales representative to highlight strengths in sales presentation, or weaknesses in sales execution.
CRIS is most useful when used with other ranking methods such as metrics and event-driven scoring. By using both techniques, a computer ranking program will provide detailed data about customer behavior. CRIS provides information about the types of queries a customer has made during his shopping experience. It also provides details about the products or services that a customer has purchased.
The ranking methodology used by a CRIS depends on how the business utilizes the information it provides. If it is a sales representative's responsibility to build a database of customers, then the CRIS will determine how those customers were categorized. This will include factors such as name, address, email address, phone number, department, and purchase date. The method used to classify customers also affects the ranking of that customer. A more complex ranking methodology might also require the sales representative to consider the customer's purchasing history (how many times the customer purchases a certain item over a period of time) and financial history (how much money has been spent).
Another factor that influences a CRIS' ranking methodology is the level of relationship a representative has developed with customers. For a real estate agent, the current and past location of a customer's homes, and other information such as demographics, are all factors considered by the computer ranking system. CRIS relies on a large amount of customer data to analyze the factors that influence customer satisfaction.
The process of determining the customer's profile is called geo-targeting. Geo-targeting refers to a process that allows a CRIS to adjust its algorithms in order to provide feedback based on the location of a customer. Some real estate agents focus on the entire local market, whereas others only focus on specific areas of a city. With the goal of providing personalized service, both real estate agents must adjust their algorithms in order to determine which areas a customer's profile falls within. Factors such as commute times and the proximity of a customer's zip code to a preferred customer service location are considered by computer ranking systems.
The use of customer profiling in order to determine a CRIS' ranking methods also takes into consideration the number of visits per month and the frequency with which customers look at a given product. In addition, a CRIS may use trends analysis in order to establish trends in the overall market. For example, if a company sells mostly lingerie, then a website ranking might look at the number of times lingerie is mentioned online. Other factors that can be considered for rank optimization include the number of pages that a website contains and the amount of content a website has compared to competitors.
There are a few factors that are often ignored when developing CRIS that focus on customer satisfaction. However, customer loyalty is considered by many businesses as one of the most important aspects to optimize for. As the customer is more likely to remain with a business because of its quality products and service, a CRIS needs to take customer loyalty into consideration. This means the company needs to examine customer satisfaction data such as the percentage of customers who return to a business because of a customer care experience.
One aspect of customer relations that is often overlooked is customer retention. If a business has a high percentage of repeat customers, this will also have a significant impact on a CRIS' ranking results. Many businesses are under the impression that the number of new customers that they gain each year is all that is needed in order to improve their computer ranking. However, it is important that a business continue to engage its customers long after they have first purchased a product from them.
