So that's a wrap. Apple’s annual September event has now been and gone and we finally have confirmation of all the new devices and services Apple is set to launch this autumn. Below, is our live blog of the event so you read about all the news as if it were unfurling before your eyes all over again...
Apple Arcade
First up, Apple Arcade announcements. I kid you not: it's Konami with that new version of Frogger you didn't ask for. Next up, Capcom with some deep-sea diving exploration game. Finally, something from Annapurna Interactive with a psychedelic third-person endless runner game.
Apple Arcade will launch on 19 September with over 100 exclusive games cross playable on iPhone, iPad and Mac. It'll set you back £4.99 per month for a family subscription, and you can get a free month's trial if you like.
Apple TV+
Next up, Apple TV+. We've been treated to a new trailer of a show called "See" and a release date: 1 November 2019. Like Apple Arcade, it'll set you back £4.99 per month.
Excitingly, any new iPhone, iPad or Mac will come with a year's subscription included. That feels like quite a big deal.
READ NEXT: Apple TV Plus
New iPad
This wasn't expected! Hello seventh-generation iPad. It's a 10.2in Retina display device with a smart connector, meaning you can add the iPad Pro's keyboard cover. Like the last version, it also maintains Apple Pencil support.
It'll set you back $329, which is roughly the same price as the current version in the UK (£319). You can preorder it today, and it'll ship at the end of the month. The presentation was very light on specs, but I'll update this piece as soon as we get something more concrete.
READ NEXT: Apple unveils the seventh-generation iPad
Hello new Apple Watch
The Apple Watch Series 5 is here, and the big new headline feature is an always-on display. Despite this, Apple says the battery life will last the same 18 hours you get with the current version, thanks to clever tech that automatically lowers the brightness and refresh rate when your wrist is lowered.
Also new: a compass and emergency calling no matter what country you're in. It'll set you back at least £399 and you can read more about it here .
New iPhones, at last
Now the bit you've been waiting for: not one, not two but THREE new iPhones. Oh my.
First up is the iPhone 11 . This is your replacement to the iPhone XR, which Apple is now selling for £120 less. It has a 6.11in screen, comes with the A13 Bionic chip and a dual-camera array. The main 12-megapixel f/1.8 lens is coupled with a 12-megapixel f/2.4 ultrawide snapper with 2x optical zoom.
Apple claims that the A13 Bionic chip provides the fastest GPU performance in a smartphone, and shows a graph of it outperforming the big hitters from Samsung, Huawei and Google. Battery will be an hour longer than the XR. It starts at £729, - a £20 discount on the iPhone XR.
If a dual-camera array isn't enough for you, then say hello to the iPhone 11 Pro and iPhone 11 Pro Max . The former is 5.8in, while the latter is 6.5in.
Apple is really talking up the screen here, boasting of the new Super Retina OLED display with a 2,000,000:1 contrast and 1,200 nits of brightness. It uses the same A13 Bionic chip found on the now dull-seeming iPhone 11.
The big selling point here, of course, is the triple camera array. It comprises of three 12-megapixel lenses: a telephoto (f/2.4), wide (f/1.8) and ultrawide (f/2.0) lens.
Prices: iPhone 11 Pro £1,049 and Pro Max £1,149. That's £50 up on the iPhone Xs and Xs Max od last year. They're available on 20 September.
